“I know you’re supposed to schmooze us,” one client told an attorney, “but honestly, we just want to go home and be with our families.”
That’s a wake-up call — and an opportunity.
Not every client wants a steak dinner and small talk at 8 p.m. Many would rather spend that time with their kids. And chances are, so would you.
Smart law firms are taking note. One firm rented out a theater for each Harry Potter movie release and invited clients and their families. Another booked the circus when it came to town.
These weren’t just events — they were experiences that made clients feel seen, appreciated, and understood.
You don’t need a huge budget to pull this off. Host a family picnic. Sponsor a kids’ sports team and invite clients to the game. Even a casual Saturday morning coffee-and-donuts meet-up at a park can be meaningful.
The point is: When you create space for connection that fits your clients’ lives — not just your agenda — you deepen loyalty and stand out from the crowd.
Legal marketers: Skip the tired dinners. Build relationships that feel like real life.”
– Â Hugo E. Gomez, Founder (Abogados NOW)