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E-A-T: Expertise, Authoritativeness, And Trustworthiness Impact SEO For Law Firms Seeking Hispanic Clients

E-A-T is one of many guidelines Google uses to determine whether web content is valuable to users and whether it should rank well. It means:

  • The expertise of the creator of the content.
  • The authoritativeness of the creator of the content.
  • The trustworthiness of the creator of the content.

We suggest improving your E-A-T in the eyes of Google in the following ways:

The expertise of the creator of the content can be increased by creating a dynamic About Us page with a biography about the author of the content that shows clear expertise in the matter of law for Hispanics. Expertise can also be increased by getting listings in Hispanic-oriented guides such as Hispanic chamber of commerce directories.

The authoritativeness of the creator of the content can be increased by being featured (quoted) on other Hispanic law-oriented sites such as law journals or in the local Hispanic media. Authoritativeness can also be increased by being linked to from social media influencers in the field of Hispanic law.

The trustworthiness of the creator of the content can be increased by linking to quality Hispanic-oriented sites and getting quality Hispanic-oriented sites to link back to your site. Trustworthy sites include blogs from subject matter experts in Hispanic law and YouTube channels from high-profile Hispanics.

Trustworthiness can also be increased by getting good reviews on your Google Business Profile and responding quickly to negative reviews.

SEO experts use E-A-T guidelines to improve their content creation process. Improving E-A-T also increases your organic traffic, as links from law journals, media outlets, social media influencers, and other sources bring traffic to your site. If you’re interested in attracting new Hispanic clients, you need to familiarize yourself with E-A-T and start producing high ranking content today!

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