“Attorneys are likely to feel the impact of election ads on their marketing efforts, especially during presidential election years. These campaigns spend hundreds of millions of dollars on platforms like Google, Facebook, TikTok, and YouTube, where your ads would normally appear.
In the past, we would highlight the challenge of competing with major retailers like Amazon and Walmart for holiday spending in the fourth quarter, especially after Thanksgiving. However, now youâre facing both the holiday rush and election season, which spans from September and October through Election Day in November.
Be aware that, unless you can outspend the presidential candidatesâa feat few can achieveâyou might find your ads pushed out of view. If youâre currently investing heavily in brand awareness or video ads on social media, it may be wise to consider reallocating those resources. Otherwise, you might find it challenging to make an impact with your ad spend during this busy period.”
-Hugo E. Gomez, Founder (Abogados Now)
