“Google search is evolving, and attorneys are noticing the difference. In the past, a consumer searching for an auto accident attorney might see a mix of local service ads, Google reviews, map listings, sponsored ads, and organic results. This familiar structure made SEO a challenging but predictable process for many attorneys.
Today, Google search looks entirely different. Instead of just presenting ads and organic results, Google now incorporates AI-generated search results. Queries like “how to get the best settlement from a car accident” might trigger an AI interpretation, offering an intelligent response directly on the search page.
These AI-generated results can vary in quality—sometimes they’re fuzzy or imperfect, but other times they’re surprisingly accurate. This shift represents a new challenge for attorneys trying to navigate the changing landscape of online visibility.”
– Hugo E. Gomez, Founder (Abogados NOW)