“Attorneys ask us all the time: How often should I be tracking my intake and marketing?
If you’re a solo practitioner running little to no advertising, aim to check in at least twice a month.
For attorneys spending a few thousand dollars a month on advertising, you should be tracking intake and performance more closely — at least once a week.
Now, for firms running 10 thousand dollars or more a week, you’ll need to monitor intake daily. Ideally in real time.
This helps ensure that your multiple phone numbers and other tracking mechanisms are constantly functioning as intended.
Finally, make sure your staff is empowered and equipped to support your tracking needs as appropriate depending on where you stand.
Whether you’re a solo attorney or managing a large firm, consistent tracking is key to making informed decisions and maximizing your marketing ROI.”
– Hugo E. Gomez, Founder (Abogados NOW)