“Advertising on TV or radio has traditionally been prohibitively expensive for most small law firms, but today’s digital marketing landscape is disrupting even the broadcast ad space. Now it’s now not only affordable, you also have the ability to precisely target your ad to reach your desired demographic.
The rise of streaming has made it possible for attorneys to run TV commercials for a fraction of the cost of traditional media advertising. Platforms such as Vibe allow you to target specific audiences based on what they’re watching. So if you’re trying to attract Hispanic clients, you might run ads on Spanish-language soccer games, TV novellas, etc.
Likewise, internet radio and streaming music platforms such as Spotify and SiriusXM offer similar opportunities to precisely target who will hear your ad — for far less than traditional broadcast radio stations.
This democratization of broadcast advertising allows every attorney the opportunity to compete with the big-budget settlement mills. Now, reaching the right audience isn’t just possible — it’s practical and cost-effective.”
– Hugo E. Gomez, Founder (Abogados NOW)