“Attorneys, when creating advertisements to Hispanics, don’t just translate your English ads into Spanish and call it a day.
Consider your target audience.
We recommend creating a big headline or header that emphasizes that you help clients regardless of immigration status.
In Spanish, it could say “Bob Johnson: Abogado laboral en Los Ángeles, Oficina bilingüe. Sin o con papeles”, which translates to “Bob Johnson: Employment Law Attorney in Los Angeles. Fully Bilingual Office. Assists Regardless of Documentation Status”.”
– Hugo E. Gomez, Founder (Abogados NOW)