“There is one question that quietly separates the marketing agencies a firm should keep from the ones it shouldn’t.
It is not about creative. It is not about strategy. It is about reporting.
Ask the agency, plainly, this week: how many qualified leads have they produced, and what did each case cost? Not impressions. Not clicks. Not “engagement.” Qualified leads. Cost per case.
A firm with a good agency relationship will have that answer pulled up in under five minutes. The numbers will be specific, recent, and traceable.
A firm with the wrong agency will hear hedging. A redirect to a vanity metric. A promise that the team is “working on better reporting.” That is the answer. Not the words, the structure.
There is no reason in 2026 for any firm to be paying a marketing agency that cannot tell them what it cost to acquire a case. The ones that can are the ones to keep.“
– Hugo E. Gomez, Founder (Abogados NOW)
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