“Hugo: “What’s the media channel that’s getting you the most results right now? Let’s say in the last year.”
Chris Brownridge: “It really varies by client, to be honest. Some clients are seeing a lot of success on TikTok, while for others, it’s not working as well.
Recently, we’ve noticed a trend where TikTok-style videos are being repurposed on Facebook, and we’re seeing good results there. Facebook tends to cater to an older demographic, and trends take longer to catch on, which gives you more time to capitalize on them.
I was on a call with a client just yesterday, and they mentioned that TikTok isn’t performing as well for them, but Facebook is working exceptionally well. They’re taking the same TikTok content and pushing it exclusively on Facebook, which is really interesting to see.”
-Hugo E. Gomez, Founder (Abogados Now)