“Immigration leads are the easiest to acquire by volume, but they are the most difficult to convert.
What we find is that out of all the practice areas that we work in, personal injury, workers’ comp, immigration, criminal defense, bankruptcy, and more, immigration always yields the lowest cost per lead and always the highest volume.
However, there is a price to that. For example, if you just send 100 calls at $10 a lead to your office, it’s going to overwhelm your agents taking these calls. This is because these leads are overwhelmingly looking for free consults in any language.
It’s a phenomenon specific to immigration. What we have to do when we work with immigration firms is take all that volume and qualify it before it ever gets to your office.”
– Hugo E. Gomez, Founder (Abogados NOW)