“Want to win the Hispanic market? Take notes from Netflix and Hyundai.
Some brands don’t just market to Hispanic audiences, they build real loyalty. Two of the great recent success stories are Netflix and Hyundai…
Hyundai’s “Under a Different Light” campaign is a masterclass in bilingual marketing. They didn’t just translate ads, they created fully bilingual campaigns across TV, radio, Instagram, and TikTok. Every actor spoke both English and Spanish, reflecting the way many Hispanic consumers actually communicate.
Netflix? They’re going even deeper. Instead of just dubbing existing shows, they’re creating original content specifically for Hispanic audiences. A prime example? La Casa de las Flores — a series so immersive that Netflix built an entire town just to film it. They understand that Hispanic viewers don’t want dubbed content or subtitles, they want stories made specifically for them.
What’s the takeaway for legal marketing? Reaching the Hispanic market isn’t enough. You need to build trust and loyalty. Law firms that invest in culturally relevant, bilingual, and video-driven marketing will win.”
– Hugo E. Gomez, Founder (Abogados NOW)