“Each year the ads played during the Super Bowl win millions of eyeballs and tons of attention from marketing professionals.
But what if we told you it’s the Super Bowl halftime show that’s a great example of content marketing you can replicate in your own business?
It’s a masterclass in repurposing content — and it’s exactly what your firm should be doing.
Each year the NFL uploads the full 14-minute performance on YouTube. But did you know they also edit the show into several short clips to post across their social media? And that many of these go viral?
This year alone, the NFL posted around 14 clips on Instagram, racking up millions of views and likes. Two of those clips hit 55 million each — which, combined, is significantly more than the 95+ million the entire YouTube performance got.
Your firm can do the same thing. Take your long-form content (like webinars, presentations, or case insights) and break them into short, engaging clips. These snippets can reach a much larger audience on short-form content platforms like Instagram, YouTube, and TikTok.
It’s a great marketing trick that maximizes what you already have at your disposal to easily and effectively grow your social presence and brand authority.”
– Hugo E. Gomez, Founder (Abogados NOW)