Find out if your current testimonial footage is converting — and what to film next to actually move the needle.
We will review your existing testimonials and show you exactly which profiles convert in the Hispanic PI market.
BOOK YOUR CALL
Worse conversion from half-million dollar case testimonials vs. cases settling at $25K–$75K — the cases your prospects actually have
Of marketing teams see at least a 10% conversion lift from testimonial video — but only when it matches the viewer’s own situation
In settlement fees driven across Abogados Now’s network of 500+ law firms — we know what converts in the Hispanic PI market
WHAT THIS SESSION COVERS
Most plaintiff firms build their testimonial strategy around the wrong criteria — biggest settlement, most articulate speaker, best cinematography. These instincts feel right but they are costing you signed cases. According to Abogados Now’s own conversion data across 500+ law firms, a testimonial from a half-million dollar case performs 30 to 40% worse than one from a case settling between $25,000 and $75,000. The reason is simple: a typical prospect lands on your site with a car accident, a fracture, a clear liability situation. They see a catastrophic injury testimonial and think that firm only handles big cases. So they leave. The best case scenario is no harm — they just do not see themselves in it. According to Share.1’s 2026 data, 88% of marketing teams see at least a 10% conversion lift from testimonial video — but only when the testimonial matches the viewer’s situation.
Hugo Gomez — founder of Abogados Now, working with over 500 law firms and driving more than $250 million in settlement fees — walks through exactly how to fix your testimonial strategy. If 70% of your intake is auto injury cases settling between $15,000 and $50,000, your converting testimonial is someone from that exact cohort describing that exact experience. A raw, authentic testimonial shot on a phone from someone in your demographic pool will always outperform a $15,000 to $30,000 polished video package from your most impressive client. Hugo covers how to identify the right client to film, the question to ask at case close that reveals whether a testimonial is worth capturing, and why Levitate Media’s research is unambiguous: selecting clients who closely match your target audience ensures testimonials resonate — and convert.
qualify your firm
Three quick questions. We'll tell you if your territory is available and whether we're the right fit for where you want to take your firm.
If you’re ready to sign more clients, let’s talk
For a pricing call, please provide some initial information:
