“Attorneys are always asking: How much should I spend on advertising?
While there’s no one-size-fits-all answer, the reality is that the legal industry is a pay-to-play
marketplace.
The more you spend, the more leads — and ultimately, clients — you can expect to generate.
As legal marketing experts, we typically recommend a minimum spend of 3,000 dollars per month for most practice areas.
The exception is personal injury law.
In most markets, you’ll want to budget between 10 and 15 to start a new campaign.
But here’s an important point: spending more money doesn’t automatically result in more cases.
Hiring the wrong marketing professional can be a costly mistake, and you could easily waste thousands of dollars before you realize your error.
It’s crucial, then, that you do your due diligence when choosing who to trust with your marketing
budget.
Invest wisely — your firm’s success depends on it.”
– Â Hugo E. Gomez, Founder (Abogados NOW)