“Hiring great intake or sales talent starts before the interview — it starts with the job post.
If you list a position as “Intake Coordinator,” you’ll likely attract detail-oriented admins. But if you need someone who knows how to sell, try “Legal Sales Representative” or “Client Success Agent.” Different titles attract very different candidates.
Ask yourself what kind of person do you really need?
Are you looking for closers who can convert leads into signed clients? Or someone with legal intuition who deeply understands the intake process and can help nurture leads over time?
Define whether you need someone with a legal background, learned sales skills, or simply great soft skills like empathy, follow-through, and communication.
Once you’re clear on the who, use AI tools like ChatGPT to help you write a compelling job description that speaks directly to your ideal candidate — and stands out from the sea of generic listings.
For attorneys, hiring the right intake team is everything. Your first impression is often your only shot. Make sure it’s made by someone who knows how to connect.”
– Hugo E. Gomez, Founder (Abogados NOW)