“The reality is that if you want to have any social media strategy, whether it’s fairly simple or highly sophisticated, investing your time in images shouldn’t be a priority. Your focus should be all on video. You have to go all in on video.
Either you’re going to create a video on your phone, or you’re going to appear on a webcam, or you’re going to appear in front of actual cameras with a proper video shoot.
Whatever it is., the reality is people are not going to watch your content unless it’s video. A few posts on static images or even carousel images appear in a feed. The reality is social media has been ‘TikTok-ified’.
This means everyone wants to see algorithmic content on their feed, which includes majority video. They want to be able to scroll up and down and left and right through really tailored video content that is just for them.”
– Hugo E. Gomez, Founder (Abogados NOW)