“Representation matters when you’re trying to appeal to the Hispanic market.
Look at T-Mobile. They tapped SNL’s Marcello Hernandez to be their bilingual spokesperson and he’s been absolutely killing it. Clearly, he was a great choice. Why? He effortlessly and authentically connects with both Spanish-dominant and bilingual audiences and builds trust across generations.
What can your firm learn from this? Relatable representation matters.
Fortunately, you don’t need a celebrity to make an impact. Platforms like Fiverr and Upwork offer affordable bilingual talent. Or look locally: Hispanic influencers, radio hosts, or other trusted community figures can represent your firm in a way that resonates.
A bilingual spokesperson bridges the gap between your firm and Hispanic clients, building trust and driving real engagement. The key is to find someone who feels relatable to the audience you’re marketing to. Follow T-Mobile’s lead and make it happen.”
– Hugo E. Gomez, Founder (Abogados NOW)