“I generally don’t trust most marketing agencies that promote the services they sell because, more often than not, they aren’t leveraging the channels they advocate for. For example, we recently onboarded a PI member in Florida who had a consulting agency managing their social media, email marketing, and video marketing. Meanwhile, that agency didn’t have any active social media presence, no videos online, and lacked a robust, mobile-friendly website.
My general take is: walk the walk. If you’re selling something, you should excel at it in your own domain. We sell social media services because we’re really good at it ourselves. We do email marketing and text marketing because we know how to execute it for our own needs. We produce video marketing effectively, which enables us to sell that service and create successful processes for attorneys.”
– Hugo E. Gomez, Founder (Abogados Now)