“Retargeting for law firms campaigns are still a big deal. If you’re investing in Google clicks and people are visiting your websites or properties, without retargeting, those clicks often go to waste. With Google retargeting, those who visited your site or landing pages but didn’t convert are likely to see your ads again. By investing in retargeted ads, you can maximize your ad spend.
Adding a Facebook and Instagram pixel to your website extends this reach, ensuring visitors also see your ads on those platforms. This approach mirrors how travel companies operate—after booking a flight, you start seeing ads for hotels and car rentals. If someone doesn’t convert after you’ve paid for their click, it’s crucial to reinvest. We recommend allocating 20% to 30% of your ad budget towards retargeting these potential customers.”
– Hugo E. Gomez, Founder (Abogados Now)