“Let’s talk about one of the biggest ad budgeting blind spots in the legal industry.
Most law firms are still pouring 100% of their ad spend into English campaigns.
Because it feels “safe.”
Because that’s what “everyone else is doing.”
Because they assume English = reach.
However, a Google study found that the CPC for “car parts” was $2.65 in English… and only $0.79 in Spanish.
Now imagine that difference in your ad spend.
It’s not about translation — it’s about strategy.
Spanish ads are cheaper and often convert better.
Should firms start flipping the ratio — 70% Spanish, 30% English —
or are we still too comfortable fighting over the same expensive clicks?
The answer to us is clear as day. Hint: Spanish-language ads are more powerful than you think.”
– Hugo E. Gomez, Founder (Abogados NOW)