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Copywriting Toolkit for Professional Copy

Marketing copy is an integral part of any digital marketing plan. It can be used to entice a lead, educate a prospect, or delight a customer. In order to keep your audience informed and engaged, you need high-quality marketing copy, and high-quality marketing copy does not happen by accident.  Do not let an empty word […]

How Email Segmentation Can Increase Your Email Marketing Effectiveness

Picture your inbox right now. How many brands have emailed you today? This week? This month? Email marketing has been happening since the inception of the email itself, and it is going strong in 2021.    To make your email marketing effective, it is vital to segment your list of contacts. The thing is, no […]