Showcase Your Law Firm Videos On Different Social Media Platforms To Attract New Hispanic Clients
Did you know that 59% of Hispanic mobile video viewers prefer watching videos on their smartphones? According to Think with Google. That’s a significant insight, indicating that social media videos are key to engaging with the Hispanic market. As we noted in a previous blog, Hispanics consume more streaming video than any other demographic. So if […]
Demystifying Digital Marketing For Attorneys: Understanding Pay-Per-Click And How Attorneys Leverage The Spanish PPC Space
Demystifying Digital Marketing For Attorneys Pay-per-click campaigns can be expensive to begin with, and Google has been leveraging its virtual monopoly in the search space to raise prices, as we noted in a previous blog. Fortunately, PPC campaigns in Spanish are less expensive than campaigns in English, and Hispanics’ heavy use of social media makes […]
Exploring Virtual Legal Receptionists and Assistants
Many law firms, especially those in areas with significant Spanish-speaking populations, may have bilingual staff who are proficient in both Spanish and English. Having bilingual staff can be advantageous for law firms as a great 1st step into welcoming more Hispanic clients. If you only delegated the task of answering Spanish-language phone calls from prospective […]