The Tremendous Power Of Publishing A Bilingual Legal Newsletter
Publishing a bilingual legal newsletter can be an excellent way to attract new Hispanic clients to your law firm. According to Upland Software, newsletters earn an astounding 22% click through rate, and viewers spend 80% more time reading a newsletter than they spend viewing other media. Let’s take a look at how publishing a bilingual […]
Community Management Strategies For Law Firms Serving Hispanic Bilingual Clients
Community management is building and nurturing a brand’s community across multiple channels. It’s similar to social media management, but the aim is to gain a following of potential Hispanic clients on multiple forums and, ultimately, convert them into paying law clients. To manage a community effectively, you have to do the following: 1) Identify who […]
WhatsApp Is Powerful For Hispanic Legal Marketing, But Avoid These No-Nos
Although not widely used in the U.S., WhatsApp is popular among Hispanics and is particularly popular among foreign-born Hispanics. According to the Pew Research Center, half of U.S. Hispanics use it, and nearly all foreign-born Hispanics use it. If you’re trying to get new Hispanic clients, you should absolutely use WhatsApp for marketing purposes. But, […]