“For attorneys who don’t like being on camera, I recommend using AI actors. One standout service is Synthesia, which has been a pioneer in AI spokesperson technology. Although it requires some setup and training, Synthesia effectively delivers video content for those looking to maintain visibility and keep their brand top-of-mind.

These AI actors are quite cost-effective, often costing less than $100 a month. While they might not be ideal for scaling up to large audiences, they serve as excellent supplementary tools or starting points for video marketing strategies.

For larger-scale efforts or to represent your firm more authentically, featuring real people from your organization may be necessary. But for those just beginning with video content, AI actors like Synthesia are a great way to get started.”

– Hugo E. Gomez, Founder (Abogados Now)

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