“Earlier this week, we discussed new FCC regulations and how they’re tightening oversight of the lead generation business. My prediction? This is just the beginning. It’s in consumers’ interest to know exactly which law firms and lead generation companies they’re interacting with, and these regulations will likely drive up lead costs. This means that the highest bidders—typically larger, high-revenue firms—will dominate the market.
This shift could lead to monopolization of data ownership. For firms feeling priced out of this new lead environment, the takeaway is clear: owning your own marketing may become the only reliable growth strategy. If you’re concerned about how these FCC rules will impact the lead generation landscape, now is a good time to ask your consultants, agencies, or in-house marketing team about how to begin growing what we own. That’s the one thing you can truly control.”
-Hugo E. Gomez, Founder (Abogados Now)