“In legal marketing, we like to start with the end in mind. Before diving into marketing conversations or services, we always ask an attorney, ‘Why are we here? What’s the ultimate goal?’ For some attorneys, it’s launching a new practice; for others, it’s increasing their caseload by 25%. Some have a specific revenue target. Without a clear vision of the end goal, there’s really no point in having a marketing discussion.
Marketing is simply the vehicle for your investment. These conversations almost always come down to financial discussions and modeling. Whether it’s about case volume, revenue, hiring, or market share, it all circles back to funds. Locking in this conversation early on sets the foundation for strong, productive relationships.
If your goals aren’t clearly defined, it’s unrealistic to think that marketing will solve that for you. Marketing is the vehicle—not the solution.”
-Hugo E. Gomez, Founder (Abogados Now)