With TikTok’s future in question as we approach January 19, it’s time to start preparing for the possibility of a ban. While incoming President Trump has expressed his intent to “save TikTok,” the outcome remains uncertain. For law firms and attorneys who rely or are heavily active on the platform, being proactive is crucial.
Here are three steps to take now:
1. Download Your TikTok Content
If your TikTok content differs from what you post on other platforms, ensure you download it now. Having an archive of your videos will allow you to repurpose and share them elsewhere, maintaining your brand’s voice and reach.
2. Promote Your Other Platforms
Use these remaining weeks to drive traffic to your other social media platforms. Encourage your TikTok audience to follow you on Instagram and YouTube Shorts, where short-form content is currently rivaling TikTok. You will want to also advertise on all other channels that you are on, but put a special emphasis on those two. Add links to your bios, create posts highlighting your other accounts, and remind viewers regularly to stay connected.
3. Diversify and Adapt
A TikTok ban doesn’t mean the end of short-form content. Platforms like Instagram Reels and YouTube Shorts will likely gain even more traction. Additionally, it wouldn’t be surprising if X (formerly Twitter) introduces reel-like content in the coming weeks. Stay ahead by experimenting with these platforms now to get ahead of the algorithm.
Short-form video isn’t going anywhere, even if TikTok does. Start preparing today to ensure your content continues to reach your audience wherever they go.