“If you don’t think you’re well known enough, you’re probably right. However, David Freeman says that’s a solvable problem.
This is what he says:
Today’s legal landscape offers countless ways to build name recognition, credibility, and referrals. Whether you’re trying to reach businesses, consumers, or other attorneys, there are platforms that will amplify your voice.
You just have to start using them.
If you serve businesses, consider writing for industry newsletters or internal member publications. Consumer-focused attorneys might look to local magazines, community blogs, or nonprofit bulletins. Personal injury lawyers could share safety tips in PTA or hospital publications. Trusts & estates attorneys might contribute to senior living newsletters. For anyone hoping to attract referrals, bar association newsletters and CLE presentations are gold.
And you don’t have to wait for an invite. Launch your own newsletter (print or email), publish short LinkedIn posts, or offer insights through a Substack, local newspaper column, or even a podcast.
Being well known isn’t about ego — it’s about opportunity. And in today’s world, there’s more of it than ever.”
– Hugo E. Gomez, Founder (Abogados NOW)