“As social platforms blur with streaming, Hispanic audiences remain digitally native, with over-index usage on Instagram, WhatsApp, TikTok, and CTV.
Social media video ads resonate harder here.
Here are the stats according to a 2024 eMarketer study:
Instagram: 52%
Tiktok: 35%
Facebook: 53%
Whatsapp: 34%
Youtube: 73%
These are all higher social media usage percentages than the general market, and by a lot.
It’s time to go all in on social media video. It’s almost 2026 and you’re just burning cash investing in everything else, but the obvious choice.”
– Hugo E. Gomez, Founder (Abogados NOW)