Hispanic Social Media Usage: The Social Media Apps Hispanics are Using

“The biggest blind spot in outreach?

Not knowing where your Hispanic clients are on their mobile phones.

Hispanic clients are online.

They’re searching.

They’re choosing.

Yet too many still invest in places they don’t even look.

Here is how Hispanic social media usage looks like:

Instagram: 52%
Tiktok: 35%
Facebook: 53%
Whatsapp: 34%
Youtube: 73%

Being absent here isn’t neutral.

It’s a decision to be overlooked.

Visibility = opportunity.

No visibility = no trust.”

–  Hugo E. Gomez, Founder (Abogados NOW)