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Why Law Firms Should Ask Tough Questions Before Buying Leads

“Some law firms do more due diligence on branded pins than on bought leads.

And that sounds exaggerated until you see how often it happens.

In this clip, Atty John Henson makes a simple point:
ask the tough questions before you buy.

Ask about the supply chain.
Ask who touched the lead.
Ask where the risk sits.

Because if you do not understand what is behind the lead, you may be inheriting more than volume.

That is the part too many firms rush past.
They evaluate price.
They evaluate quantity.
They do not evaluate exposure.

And in legal, that is usually the more expensive mistake.”

–  Hugo E. Gomez, Founder (Abogados NOW)

Watch this before you trust another lead source:

Lead Gen Compliance to Avoid Huge Penalties and Lawsuits in 2026 w/ John Henson (Founder, Henson Legal)

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