“Marketing agency contracts are written by the agency. That’s not a cynical observation — it’s how the industry works, and most law firm operators sign them without reading past the monthly fee.
The details that matter are buried in the ownership clauses. Who owns the website? Who owns the domain? Who owns the ad account, the review profiles, the local citations that took years to build?
One firm paid $3,000 a month for years to an agency that retained ownership of their website. When the relationship soured and they tried to leave, their entire online presence disappeared overnight. The agency owned it. They took it.
This isn’t a fringe scenario. It’s a structural feature of how a significant portion of agency relationships are set up — and it only becomes visible at the moment of departure, when the leverage is already gone.
The contract is the protection. Not the relationship, not the tenure, not the results. The document.”
– Hugo E. Gomez, Founder (Abogados NOW)
Watch this video and learn how your agency might be scamming you:
https://www.abogadosnow.com/why-marketing-guarantees-are-a-scam