“Myth: AI SEO is just a buzzword for the same old thing.
Truth: The visibility question is the same, but the platforms are changing.
A lot of attorneys are hearing “AI SEO” right now and not really sure what is changing.
That is fair.
The language is moving faster than the definitions.
In this clip, Adrian breaks it down simply.
Traditional SEO is about ranking on search engines like Google and Bing.
AI SEO is about showing up inside LLM platforms like ChatGPT, Gemini, Claude, and Perplexity.
That is the shift.
Some people still search the old way.
Others are now asking AI platforms directly.
Which means attorneys do not just need to understand SEO anymore.
They need to understand where discovery is moving.
The firms paying attention now will be in a much better position than the ones who wait until the terminology feels more comfortable.“
– Hugo E. Gomez, Founder (Abogados NOW)
Get clear on where search is going:
The 2026 Guide to Ranking on ChatGPT, Perplexity, and Every AI Platform Your Clients Use