Mobile consulate events are a wonderful opportunity for attorneys to interact with their local Hispanic communities. Consulates from Latin American nations including Mexico, Guatemala, El Salvador and others are offering a large number of consulate services on the move throughout the U.S.
Opportunities to attend mobile consulate events are numerous and widespread. For example, the Mexican mobile consulate has been traveling over 2,000 miles and visiting more than 20 cities in one of the smallest states in terms of overall population: Kansas. Opportunities in more populous states are even greater.
How might attorneys take advantage of mobile consulate events in their areas of service? Well, many mobile consulate events are true events…the consultes themselves set up tables, and tables are often offered to other organizations that serve the Hispanic community. Some mobile consulate events even offer table space to for-profit entities such as law firms. Others offer event sponsorship.
Even if setting up a table or sponsoring a mobile consulate event isn’t possible, attorneys can still take advantage of the events by speaking with people and handing out business cards. (Don’t worry about not being able to speak Spanish…most U.S. Hispanics speak at least some English.) Attorneys who want to market their services to the Hispanic community should hand out cards at Hispanic events; mobile consulate events can be added to your calendar of other Hispanic events such as cultural festivals, music festivals, and food truck gatherings.
If you aren’t building relationships with the Hispanic community and promoting your law services at mobile consulate events, you should strongly consider it. The cost of creating relationships with the Hispanic community at the events is low, and the time commitment is small. What’s more, given the sheer number and frequency of the events, the probability of a scheduling conflict is small.