View this post on InstagramA post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow)
“Recently, an attorney reached out to me asking if we could help with creating carousel images for his social media. My first question was, “Why carousel images?” He explained that he had read a few articles suggesting that swiping through carousels would boost engagement and increase organic reach on Instagram.
Unfortunately, that couldn’t be further from the truth. Nowadays, unless your content is video, it’s unlikely to get much traction. Static or carousel images rarely make an impact in the feed.
We ended up not working together because our strategies just didn’t align. This really highlights how some people are still clinging to outdated social media practices from a decade ago. If you’re serious about social media today, it’s either go all-in on video or reconsider your approach entirely.”
-Hugo E. Gomez, Founder (Abogados Now)