CA Attorneys: Liability Limits Are Rising — So Is the Competition
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “In January 2025, California’s auto liability minimums increased for the first time in decades. That meant bigger settlements, bigger verdicts — and a much bigger ad war is coming. PI and insurance law firms already geared up. If […]
Building an Intake Team: Candidate Screening Essentials
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, you’re not going to want to hear this, but the truth is most people don’t want to call you. Think about it. Most of the time, whenever someone needs to hire a law firm it’s because they’re […]
Legal Marketing Insights: Hispanics and Language Choice
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, if you’re marketing to Hispanic audiences, the language you choose can make or break your results. And no, this just means you should be running ads in Spanish. The right language depends on the specific audience you’re […]
Legal Network Basics: Are You a Giver or a Taker?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to stand out in a noisy world? Be a giver, not a taker. Think about your own life; we all know the difference between givers and takers. Takers drain us. They show up only when they need […]
Hispanic Consumers are Mobile-First and Love Streaming Video
Hispanic audiences love streaming video and love getting information on their phones. The Pew Research Center reports that 94% of Hispanics in the U.S. use their phones to get online. And according to Nielsen’s 2023 report on Hispanic streaming habits, over 50% of all TV viewing time among U.S. Hispanics now comes from streaming platforms. […]
Your Law Firm May Have a Capacity Problem
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Your law firm doesn’t have a leads problem. It has a capacity problem. For many attorneys ramping up their marketing makes the phones are ring — but too often their team isn’t equipped to keep up. The truth […]
3 Rules for Attorney Social Media Success
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If you’re already using social media to market your legal practice — good on you. But how you show up online matters just as much as what you post. To achieve the greatest success, here are three rules […]
A Quick Guide To Google Ads Campaigns
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Running a Google Ads campaign without a strategy is like arguing in court without a case file. And if you’re targeting the U.S. Hispanic market, the details matter even more. Start with the basics: define both online and […]
The Legal Industry is A People Business
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Your legal career will rise or fall based on your relationships. That’s not something they teach you in law school, but it’s true; most lawyers, when asked, will say most of their new clients come from referrals. The […]
LinkedIn Newsletters for Law Firm Growth
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys — want to double your newsletter engagement? Try this. If you’re already sending email newsletters, it’s time to add LinkedIn Newsletters to your strategy. Why? Because open rates on LinkedIn are often twice as high as traditional […]
How to Get Written Consent with Your Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, are your marketing practices TCPA-compliant? Here’s what you need to know. When it comes to TCPA compliance, one rule is non-negotiable: If you’re reaching out to consumers, you need prior express written consent. If you obtain consent […]
The Google Ads Loyalty Algorithm for Attorneys
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Google Ads rewards loyalty — the kind you build with data. If you’re an attorney marketing to the U.S. Hispanic community, here’s one truth to know about Google Ads: the longer you work with Google — and the […]