3 Rules for Attorney Social Media Success
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If you’re already using social media to market your legal practice — good on you. But how you show up online matters just as much as what you post. To achieve the greatest success, here are three rules […]
A Quick Guide To Google Ads Campaigns
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Running a Google Ads campaign without a strategy is like arguing in court without a case file. And if you’re targeting the U.S. Hispanic market, the details matter even more. Start with the basics: define both online and […]
The Legal Industry is A People Business
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Your legal career will rise or fall based on your relationships. That’s not something they teach you in law school, but it’s true; most lawyers, when asked, will say most of their new clients come from referrals. The […]
LinkedIn Newsletters for Law Firm Growth
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys — want to double your newsletter engagement? Try this. If you’re already sending email newsletters, it’s time to add LinkedIn Newsletters to your strategy. Why? Because open rates on LinkedIn are often twice as high as traditional […]
How to Get Written Consent with Your Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, are your marketing practices TCPA-compliant? Here’s what you need to know. When it comes to TCPA compliance, one rule is non-negotiable: If you’re reaching out to consumers, you need prior express written consent. If you obtain consent […]
The Google Ads Loyalty Algorithm for Attorneys
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Google Ads rewards loyalty — the kind you build with data. If you’re an attorney marketing to the U.S. Hispanic community, here’s one truth to know about Google Ads: the longer you work with Google — and the […]
Focus on the Right LeadGen Metrics for Your Law Firm
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “You don’t need more data. You need the right metrics. When it comes to lead generation, law firms often get lost in the weeds — chasing every micro-metric without a clear sense of what truly drives growth. So […]
Recycle Your Content
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, want to maximize your video marketing without increasing your budget? One word: Recycle. If a social media video performs well organically, don’t let it fade into the feed — repurpose it as a paid ad to extend […]
The Weekly F2F Meeting Method
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to grow your practice? Start by booking three face-to-face meetings every week. That’s it — breakfast, lunch, coffee, dinner. Just get on someone’s calendar for 45 minutes and make it count. Not sure who to meet with? […]
Using AI for Google Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Google Ads is going all-in on AI — and if you want to give your law firm a competitive advantage with your PPC advertising, you should embrace it too. When setting up Google Ads today, you’re not starting […]
$100 Call Tracking Solution for Law Firms
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, here’s a $100 solution to track your calls and web forms to improve your marketing ROI. If you’re not tracking your calls and web forms, you’re basically guessing which ads are working — which means a lot […]
Why Law Firms Should Hire For Empathy in Intake Teams
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Empathy Isn’t Just a Feeling — It’s a Skill You Can Hire For Hiring empathetic intake staff is critical to a law firm’s success — especially in Hispanic markets where trust and human connection are everything — but […]