This is How to Buy Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Many attorneys turn to third-party lead providers to fuel their pipeline. But here’s the problem: without proper due diligence, you could be exposing your firm to compliance violations or worse, litigation. Before you buy, treat it like a […]
Not on Google Ads? You’re Invisible
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Not advertising on Google? That’s like opening a law office with no sign on the door. Google market share is more than 90% of online searches. If you’re not showing up on Google, you can bet your competitors […]
Where Do Legal Referrals Come From?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s a common scenario: your friend calls you and says, “I’m getting divorced—can you help?” But you’re a corporate lawyer. Non-lawyers often don’t understand that legal practice is highly specialized. To them, a lawyer is a lawyer, which […]
This Simple Mistake Could Cost You Thousands
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, it’s easy to assume that images found on Google are free to use — but in most cases, they’re most definitely not. Using unlicensed content is a rookie mistake that can lead to costly copyright fines that […]
How to Keep Your Law Firm TCPA-Compliant
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s a Free Resource to Keep Your Law Firm TCPA-Compliant If your firm generates leads, makes outbound calls, or engages in digital marketing, staying on top of TCPA regulations is non-negotiable. The rules evolve constantly, and one misstep […]
Google’s Ad Tech Monopoly Just Got Hit—What This Means for Law Firm Ads in 2025
On April 17, U.S. District Judge Leonie Brinkema ruled that Google illegally maintained monopoly power over the digital ad market—specifically in publisher ad servers and ad exchanges. The decision, part of a major antitrust case brought by the DOJ, opens the door for the federal government to potentially break up Google’s advertising business. If that […]
Ask These 3 Questions Before Buying Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys — buying leads? Read this before you risk your reputation. Not all leads are created equal, and if you’re purchasing them, due diligence is a must. Failing to vet where your leads come from can put your […]
How Attorneys can Start Planting Seeds for Future Business
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If you’re just starting to build your network from scratch, commit to showing up to at least one or two networking events every week — and attend consistently. That might mean digging around a bit, depending on your […]
Insurance Premiums Are Rising. What Should CA Attorneys Do?
California’s auto liability coverage minimums are increasing in 2025, and with them, case values will rise. That’s not news to most attorneys—but what’s coming next is: increased competition. Higher payouts mean more firms are going to spend heavily on ads, content, and client outreach. If you don’t act fast, you’ll be trying to stand out […]
Don’t Waste Money on Expensive CRMs
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “New to social media ads? Don’t waste money on expensive CRMs — do this instead… If you’re just starting out with social media advertising, there’s a steep learning curve and a lot of financial investment required. The good […]
Steps to Vet Your Lead Sources
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Not all leads are created equal and if you’re not vetting where yours come from, you could be setting yourself up for serious legal trouble. Here’s what every attorney needs to consider before purchasing leads: Is the third-party […]
Introverts Make Better Networkers?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “It might sound counterintuitive, especially in a world that glorifies bold voices and big personalities. But when it comes to building real relationships — the kind that lead to long-term success — introverts have a powerful advantage. Why? […]