Choosing the Right Bidding Strategy For Attorneys on Google Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Running Google Ads without the right bidding strategy is like shouting into a crowd—loud, expensive, and ignored. If you’re an attorney looking to market to the U.S. Hispanic community through Google Ads, your bidding strategy can make or […]
Clean Your Email Lists
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, stop wasting money on bad email lists! Before uploading new leads to your email service provider (ESP), take a crucial extra step and scrub your data first. Too many junk or spam emails in your list can […]
Networking Means Giving Not Taking
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If you’re not already talking to other attorneys, it’s time to start NOW. There are so many communities out there: your state bar, local chapters, ProVisors, and cross-professional groups where you can connect with CPAs, bookkeepers, and other […]
3 Video Ideas to Grow Your Law Firm’s Hispanic Audience
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “3 Video Ideas to Grow Your Law Firm’s Hispanic Audience Attorneys, here are three video ideas that can help your firm connect with Hispanic audiences by building trust, demonstrating authenticity, and speaking to their shared values: Client Testimonials […]
Community Based Networking
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to grow your law practice? Start by showing up — outside the office. There’s a powerful shift that happens when lawyers start focusing on the human side of their practice. If you reverse-engineer the careers of the […]
What’s Napkin AI?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, need custom graphics fast? Here’s a game-changer. Designing visuals for newsletters, blogs, and social media can be time-consuming, but Napkin AI makes it effortless. Just enter your text, and it instantly generates graphics tailored to your content. […]
This is How to Buy Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Many attorneys turn to third-party lead providers to fuel their pipeline. But here’s the problem: without proper due diligence, you could be exposing your firm to compliance violations or worse, litigation. Before you buy, treat it like a […]
Not on Google Ads? You’re Invisible
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Not advertising on Google? That’s like opening a law office with no sign on the door. Google market share is more than 90% of online searches. If you’re not showing up on Google, you can bet your competitors […]
Where Do Legal Referrals Come From?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s a common scenario: your friend calls you and says, “I’m getting divorced—can you help?” But you’re a corporate lawyer. Non-lawyers often don’t understand that legal practice is highly specialized. To them, a lawyer is a lawyer, which […]
This Simple Mistake Could Cost You Thousands
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, it’s easy to assume that images found on Google are free to use — but in most cases, they’re most definitely not. Using unlicensed content is a rookie mistake that can lead to costly copyright fines that […]
How to Keep Your Law Firm TCPA-Compliant
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s a Free Resource to Keep Your Law Firm TCPA-Compliant If your firm generates leads, makes outbound calls, or engages in digital marketing, staying on top of TCPA regulations is non-negotiable. The rules evolve constantly, and one misstep […]
Google’s Ad Tech Monopoly Just Got Hit—What This Means for Law Firm Ads in 2025
On April 17, U.S. District Judge Leonie Brinkema ruled that Google illegally maintained monopoly power over the digital ad market—specifically in publisher ad servers and ad exchanges. The decision, part of a major antitrust case brought by the DOJ, opens the door for the federal government to potentially break up Google’s advertising business. If that […]