eMarketer’s 2025 report shows advertisers are now spending more on social video than traditional TV.
Social media video is leading, and we’re not surprised.
But here’s what most marketers miss:
Hispanic audiences still consume more video per capita than any other group.
That’s the unlock. Not just video—Hispanic-first video.
Campaigns in Spanish, culturally relevant, with familiar faces and formats, deliver premium ROI. Nielsen and eMarketer agree: relevance wins.
For law firms, this isn’t a nice-to-have—it’s a missed revenue stream if you’re ignoring it.
Social video is growing across all brands.
Plus, Hispanic viewership is leading.
So, the firms who speak their language—literally—will win the click, the call, and the case.
Run it smarter.
Run it Hispanic-first.