Use Reaction Style Videos for Your Social Media Content
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “One of the most influential things attorneys can do to marketing their law firm to potential clients is producing and publishing videos online. The problem is that explaining legal processes on social media can be quite boring. We […]
Keep This in Mind if You Advertise a Spanish Phone Line
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If your firm is marketing in Spanish but answering calls only in English… that creates a trust gap. According to the Nielsen Norman Group, most Spanish callers will hang up if their calls aren’t answered in Spanish right […]
Focus on a Year Round Hispanic Marketing Strategy
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A recent study by TikTok focused on bilingual ads found that content reflecting everyday Hispanic cultural experiences resonates with 66 percent of their target audience. What does this mean for legal marketing? We recommend that you diversify how […]
Film, The Brutalist, Causes Controversy: What This Says About AI and Attorneys
The Brutalist, a film featuring Adrien Brody and Felicity Jones, is causing a stir after its editor revealed that AI was used to help actors appear more natural when delivering dialogue in languages they don’t speak natively. While the editing choice was technically impressive—so seamless that audiences didn’t notice until it was disclosed—the revelation sparked […]
Automated Phone Trees Don’t Work For Bilingual Services
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Better serve Hispanic clients by optimizing your phone system — starting with clearly displaying both dedicated Spanish and English phone numbers on your website. When a potential client calls, don’t force them through an automated phone tree. No-one […]
Why TikTok’s Short-Lived Shutdown Caused an Interesting Shift in Social Media
TikTok’s uncertainty in the last week displayed a very interesting way in which users and consumers on social media adapt to changes on platforms. Even when users love a service, they’re always on the lookout for what’s next. The recent buzz around TikTok’s potential shutdown is a perfect example. Though that crisis was short-lived, it […]
A Top Tip for Paid Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Looking to get the most out of your paid ads? Start by setting a clear budget and regularly reviewing your cost and ROI to make sure you’re spending most efficiently. Keep an eye out for opportunities to tweak […]
Why Training, Seminars, and Workshops are Needed.
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Foster a culture of continuous learning by encouraging professional development through regular training, seminars, and workshops. A study by SHRM has found that 55% of workers say they need more opportunities to develop and improve their skills. Offer […]
Don’t Be Like Nike: Bad Translations Send the Wrong Message
In 1989, Nike— infamously— tried to promote hiking boots by featuring Kenya’s Samburu tribe in a TV ad (here’s a poster from the campaign). Sounds cool, right? Except there was one glaring problem: the translation. They wanted to highlight the tribe, which are known to travel long distances barefoot, by making them say their iconic slogan […]
Create a Meaningful and Long-Term Hispanic Marketing Strategy
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Are you advertising to the Hispanic market? Don’t limit your engagement with the Hispanic community by only interacting through moments like Hispanic Heritage Month. TikTok’s study, “How Bilingual Ads Drive Results for Brands on TikTok”, shows that 66% […]
Your Website Speed Matters
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Track page load times and website speed metrics to ensure your site delivers a smooth user experience. Slow-loading pages can deter potential clients, so optimizing speed is essential. Over 10 years ago, Amazon discovered that just 100 milliseconds […]
The Reality of Handling More Leads
Investing in ads can significantly boost your leads, but the reality is that with more leads come more responsibilities. If your team isn’t prepared to handle the increased volume, it can quickly lead to overwhelm and inefficiencies. When your ads are effective, you’ll see an uptick in calls, emails, and form submissions. While this is […]