How to Properly Schedule Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s a quick tip to impress new leads… Schedule your ads to run during your firm’s office hours (or whenever your intake team is available). Why? This allows your team to promptly respond to new leads as soon […]
You Should Be Adding Video to Your Blogs
Blogging is a proven way for law firms to showcase their expertise, build credibility, and connect with potential clients. Unfortunately, relying on plain text alone may not be enough to stand out. You have to incorporate video into your blog strategy to elevate your content. This is not to be confused with vlogging. This practice […]
Google Ads vs. Social Media Ads: What’s the Difference?
When you’re considering online advertising, there are different choices you will choose. Usually it comes down to Google Ads versus social media ads. Here we will briefly explain how to use each of these services as both serve different purposes and function in distinct ways. Google Ads focus on capturing intent, meaning that you are […]
How to Tailor Spanish Content on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, when creating advertisements to Hispanics, don’t just translate your English ads into Spanish and call it a day. Consider your target audience. We recommend creating a big headline or header that emphasizes that you help clients regardless […]
Why Hispanic Marketing Agencies Are Your Best Option to Run Your Hispanic Marketing
A U.S.-based Hispanic marketing agency can be your most reliable partner for authentically connecting with Hispanic audiences. They excel at crafting culturally relevant content that resonates deeply because their work is built on solid research, firsthand experience, and proven results. If you’re a law firm ready to dive into Hispanic marketing, choosing a general marketing […]
Bad Reviews Travel Fast: Be Prepared and Do This
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “News travels fast online — and bad news travels quickest of all. If you don’t already have a documented crisis management strategy for your law firm’s social media, it’s time to create one. Handling negative feedback quickly and […]
Use Reaction Style Videos for Your Social Media Content
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “One of the most influential things attorneys can do to marketing their law firm to potential clients is producing and publishing videos online. The problem is that explaining legal processes on social media can be quite boring. We […]
Keep This in Mind if You Advertise a Spanish Phone Line
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If your firm is marketing in Spanish but answering calls only in English… that creates a trust gap. According to the Nielsen Norman Group, most Spanish callers will hang up if their calls aren’t answered in Spanish right […]
Focus on a Year Round Hispanic Marketing Strategy
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A recent study by TikTok focused on bilingual ads found that content reflecting everyday Hispanic cultural experiences resonates with 66 percent of their target audience. What does this mean for legal marketing? We recommend that you diversify how […]
Film, The Brutalist, Causes Controversy: What This Says About AI and Attorneys
The Brutalist, a film featuring Adrien Brody and Felicity Jones, is causing a stir after its editor revealed that AI was used to help actors appear more natural when delivering dialogue in languages they don’t speak natively. While the editing choice was technically impressive—so seamless that audiences didn’t notice until it was disclosed—the revelation sparked […]
Automated Phone Trees Don’t Work For Bilingual Services
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Better serve Hispanic clients by optimizing your phone system — starting with clearly displaying both dedicated Spanish and English phone numbers on your website. When a potential client calls, don’t force them through an automated phone tree. No-one […]
Why TikTok’s Short-Lived Shutdown Caused an Interesting Shift in Social Media
TikTok’s uncertainty in the last week displayed a very interesting way in which users and consumers on social media adapt to changes on platforms. Even when users love a service, they’re always on the lookout for what’s next. The recent buzz around TikTok’s potential shutdown is a perfect example. Though that crisis was short-lived, it […]