The Stats Say You Need a Social Media Spokesperson
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A recent Pew Research Center study shows that 21 percent of Americans now get their news from social media influencers, with younger adults leading this trend at 37 percent. And here’s the key takeaway: 65 percent of followers […]
How Often Should I be Tracking My Intake and Marketing?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys ask us all the time: How often should I be tracking my intake and marketing? If you’re a solo practitioner running little to no advertising, aim to check in at least twice a month. For attorneys spending […]
Hiring a Law Firm Spokesperson is a Cheat Code
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Filming videos to promote your law firm can be a challenge; not all attorneys enjoy being on camera — end even for those that do, it takes time away from other duties. The good news is that there […]
2025 Hispanic Legal Marketing Summit Day 2
TikTok Ban Chilling Effect – Why Diversifying Your Ads is Critical Leverage Your Website – AI Changes to Implement Today Intake Optimization Tools For Better Conversations and Happier Clients Final Thoughts + BONUS Live Q&A
2025 Hispanic Legal Marketing Summit Day 1
State of Hispanic Legal Marketing Google Ads Changes in 2025 Top 5 AI Powered Social Media Tools Not So Fast ’25 One to One Consent Changes + Your Firm’s Marketing
Clients Want an Expert in a Specific Area of Law
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Starbucks recently announced their new initiative to simplify their menu, reasoning that fewer choices mean a better customer experience. Attorneys marketing themselves across multiple practice areas would do well to emulate this approach. Consumers want an expert in […]
How to Properly Schedule Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s a quick tip to impress new leads… Schedule your ads to run during your firm’s office hours (or whenever your intake team is available). Why? This allows your team to promptly respond to new leads as soon […]
You Should Be Adding Video to Your Blogs
Blogging is a proven way for law firms to showcase their expertise, build credibility, and connect with potential clients. Unfortunately, relying on plain text alone may not be enough to stand out. You have to incorporate video into your blog strategy to elevate your content. This is not to be confused with vlogging. This practice […]
Google Ads vs. Social Media Ads: What’s the Difference?
When you’re considering online advertising, there are different choices you will choose. Usually it comes down to Google Ads versus social media ads. Here we will briefly explain how to use each of these services as both serve different purposes and function in distinct ways. Google Ads focus on capturing intent, meaning that you are […]
How to Tailor Spanish Content on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, when creating advertisements to Hispanics, don’t just translate your English ads into Spanish and call it a day. Consider your target audience. We recommend creating a big headline or header that emphasizes that you help clients regardless […]
Why Hispanic Marketing Agencies Are Your Best Option to Run Your Hispanic Marketing
A U.S.-based Hispanic marketing agency can be your most reliable partner for authentically connecting with Hispanic audiences. They excel at crafting culturally relevant content that resonates deeply because their work is built on solid research, firsthand experience, and proven results. If you’re a law firm ready to dive into Hispanic marketing, choosing a general marketing […]
Bad Reviews Travel Fast: Be Prepared and Do This
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “News travels fast online — and bad news travels quickest of all. If you don’t already have a documented crisis management strategy for your law firm’s social media, it’s time to create one. Handling negative feedback quickly and […]