The Super Bowl Halftime Show Is a Marketing Goldmine
When it comes to making your firm’s content work harder, attorneys can take inspiration from the Super Bowl halftime show. It’s a case study in how breaking down long-form materials—like a recorded seminar or presentation—into short, engaging clips can massively extend your reach and relevance. The Super Bowl halftime show is probably the best marketing […]
Make it Easier for Potential Clients to Choose Your Law Firm
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Make it easier for potential clients to choose your law firm by showing them who you are — not just what you do. Consider your own approach when you search for a new restaurant. Most likely, you want […]
Calling Your Leads Will Lead to Higher Conversions
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Did you know that more than half of new clients want their first contact with you to be a phone call? According to Martindale-Nolo, 57% of legal clients prefer to speak with a real person, rather than email, […]
How Does One Actually Market to Diverse Hispanic Communities?
The most common question we get is how one actually markets to diverse Hispanic communities. When marketing to the Hispanic community, it’s important to recognize that there’s no single, uniform Hispanic market. The diversity within this audience—both culturally and linguistically—requires different approaches based on location. However, a trend we commonly see is that there are two […]
The Legal Industry is a Pay-to-Play Marketplace.
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys are always asking: How much should I spend on advertising? While there’s no one-size-fits-all answer, the reality is that the legal industry is a pay-to-playmarketplace. The more you spend, the more leads — and ultimately, clients — […]
ChatGPT Just Met a New Competitor
Just a few weeks ago TikTok met a fierce competitor after news that the TikTok ban was being upheld. Of course, that was very short-lived, but it demonstrated how volatile and ever-changing social media consumers can hop on something new. Similarly, in the world of generative AI, few expected a fresh competitor like DeepSeek to […]
The Stats Say You Need a Social Media Spokesperson
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A recent Pew Research Center study shows that 21 percent of Americans now get their news from social media influencers, with younger adults leading this trend at 37 percent. And here’s the key takeaway: 65 percent of followers […]
How Often Should I be Tracking My Intake and Marketing?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys ask us all the time: How often should I be tracking my intake and marketing? If you’re a solo practitioner running little to no advertising, aim to check in at least twice a month. For attorneys spending […]
Hiring a Law Firm Spokesperson is a Cheat Code
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Filming videos to promote your law firm can be a challenge; not all attorneys enjoy being on camera — end even for those that do, it takes time away from other duties. The good news is that there […]
2025 Hispanic Legal Marketing Summit Day 2
TikTok Ban Chilling Effect – Why Diversifying Your Ads is Critical Leverage Your Website – AI Changes to Implement Today Intake Optimization Tools For Better Conversations and Happier Clients Final Thoughts + BONUS Live Q&A
2025 Hispanic Legal Marketing Summit Day 1
State of Hispanic Legal Marketing Google Ads Changes in 2025 Top 5 AI Powered Social Media Tools Not So Fast ’25 One to One Consent Changes + Your Firm’s Marketing
Clients Want an Expert in a Specific Area of Law
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Starbucks recently announced their new initiative to simplify their menu, reasoning that fewer choices mean a better customer experience. Attorneys marketing themselves across multiple practice areas would do well to emulate this approach. Consumers want an expert in […]