What the Term “Hispanic” Means to Us
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Law firms often wonder why we use the term “Hispanic” at Abogados Now. The truth is, we put a lot of consideration into how best we describe the Spanish-speaking community. While terms like “Latino,” “Latinx,” and “Latinidad” exist, […]
Enhance Your Entire Digital Presence
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The days of quick email-to-consultation conversions are over. Google’s email crackdown last year made mass emails less effective. Today, clients need multiple touchpoints before they commit. If your marketing isn’t built for that, you’re losing leads. A potential […]
Why Google Local Service Ads Are a Game Changer for Law Firms
Google Local Service Ads (LSAs) have changed the game for attorneys, offering a pay-per-lead model that puts your firm at the top of search results. Unlike traditional Google Ads, LSAs prioritize verified law firms, making them an invaluable tool for building credibility and capturing high-quality leads. But most firms don’t optimize their LSAs correctly. A […]
This Platform May Have Revived TV Ads
Here’s a platform that is fairly new but has huge potential in this new age of “TV” advertisements. Vibe.co takes the complexity out of TV advertising by making it easy for businesses to promote themselves on leading streaming apps and TV channels. Unlike traditional advertising platforms that require significant resources and expertise, Vibe.co simplifies the […]
Just Don’t Do it
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Cutting corners when it comes to translation could cost you big time. Just ask Nike. In 1989, they aired an commercial featuring Kenya’s Samburu tribe. Nike wanted them to say their famous slogan, “Just Do It,” for the […]
Call Tracking Metrics are a Holy Grail
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to know the best way to see which ads are performing the best? For just a couple of dollars a month, you can get an additional phone number. Invest in a few of them, and assign a […]
The Super Bowl Halftime Show Is a Marketing Goldmine
When it comes to making your firm’s content work harder, attorneys can take inspiration from the Super Bowl halftime show. It’s a case study in how breaking down long-form materials—like a recorded seminar or presentation—into short, engaging clips can massively extend your reach and relevance. The Super Bowl halftime show is probably the best marketing […]
Make it Easier for Potential Clients to Choose Your Law Firm
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Make it easier for potential clients to choose your law firm by showing them who you are — not just what you do. Consider your own approach when you search for a new restaurant. Most likely, you want […]
Calling Your Leads Will Lead to Higher Conversions
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Did you know that more than half of new clients want their first contact with you to be a phone call? According to Martindale-Nolo, 57% of legal clients prefer to speak with a real person, rather than email, […]
How Does One Actually Market to Diverse Hispanic Communities?
The most common question we get is how one actually markets to diverse Hispanic communities. When marketing to the Hispanic community, it’s important to recognize that there’s no single, uniform Hispanic market. The diversity within this audience—both culturally and linguistically—requires different approaches based on location. However, a trend we commonly see is that there are two […]
The Legal Industry is a Pay-to-Play Marketplace.
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys are always asking: How much should I spend on advertising? While there’s no one-size-fits-all answer, the reality is that the legal industry is a pay-to-playmarketplace. The more you spend, the more leads — and ultimately, clients — […]
ChatGPT Just Met a New Competitor
Just a few weeks ago TikTok met a fierce competitor after news that the TikTok ban was being upheld. Of course, that was very short-lived, but it demonstrated how volatile and ever-changing social media consumers can hop on something new. Similarly, in the world of generative AI, few expected a fresh competitor like DeepSeek to […]