How to Start Advertising on TV and Radio
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Advertising on TV or radio has traditionally been prohibitively expensive for most small law firms, but today’s digital marketing landscape is disrupting even the broadcast ad space. Now it’s now not only affordable, you also have the ability […]
Repurpose Content like the Super Bowl Halftime show
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Each year the ads played during the Super Bowl win millions of eyeballs and tons of attention from marketing professionals. But what if we told you it’s the Super Bowl halftime show that’s a great example of content […]
AI Hallucinations Caused an Attorney to Receive a $15,000 Fine
An ongoing case has highlighted the risks of relying too heavily on AI tools like ChatGPT for legal work. A federal magistrate judge has recommended a $15,000 sanction against attorney Rafael Ramirez for submitting court briefs containing fictitious case citations generated by an AI chatbot (The Register, 2025). Ramirez, who filed these briefs in October […]
AI is Causing Controversy at the Oscars
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “It turns out the Oscar-nominated film The Brutalist used AI to edit actors’ performances in languages they don’t speak — and no one noticed until the editor spilled the secret. Now, there’s uproar. Many industry insiders even called […]
3 Video Ideas to Grow Your Hispanic Audience
Creating compelling video content is essential for law firms aiming to build genuine connections with Hispanic audiences. Videos resonate strongly within Hispanic communities due to their ability to convey authenticity, build trust, and highlight shared cultural values. Here are three impactful video ideas law firms can use to effectively reach and engage this audience. First, […]
Sports Sponsorships and Partnerships Matter to Hispanics
Sports sponsorships and partnerships have increasingly proven to be valuable strategic moves for law firms seeking to broaden their reach and boost their visibility among diverse audiences, especially Hispanic communities. Leading law firms across the U.S. have recognized this powerful marketing channel, aligning themselves with major sports teams and organizations to effectively connect with potential […]
This Spanish Translation Mistake is Ruining their Chances with the Hispanic Audience
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, we’re back with another warning to avoid bad English-to-Spanish translations… California beer brand 805 sells a Mexican lager called Cerveza. Their slogan was supposed to say “One more beer,” but they didn’t translate it properly. They said […]
TikTok Alternatives as App Uncertainty Continues
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “TikTok continues to face ab uncertain future following its recent brief ban. Ongoing concerns about the platform’s instability — as well as other issues including access, privacy, and censorship — have prompted users and creators to seek out […]
ChatGPT 101: Use the Canvas Feature
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Do you use ChatGPT for tasks like writing summaries, blogs, or task lists? Here’s an extremely easy tip that helps your productivity on ChatGPT. Try the “Canvas” feature. It lets you edit ChatGPT’s suggestions directly without needing to […]
Don’t Ghost Snapchat. Marketing is Alive on the App
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Is your law firm using Snapchat for marketing? If not, you’re surprisingly missing out on a niche market. Snapchat users are extremely loyal. Even though it might not be making headlines as much as it once did, it […]
How to Master AI Prompt Creation to Boost Your Law Firm Marketing
Effectively leveraging AI tools like ChatGPT can greatly enhance your law firm’s marketing—but only if you clearly guide and refine the AI’s outputs. Poorly defined prompts lead to generic results, whereas precise instructions deliver focused, impactful content. Follow these strategies to refine and optimize your prompts: First, explicitly define your goal. Specify content type, topic, […]
Your Intake Team is Crucial When Running Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “When done right, running ads will bring more leads into your law firm. But are you ready to handle them? Sure, more calls, emails, and form submissions sounds great. But if your intake process isn’t built for scale, […]