What Would You do if your #1 Marketing Channel Disappeared Overnight?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “What would you do if your #1 marketing channel disappeared overnight? For thousands of marketers, that nightmare became reality when TikTok went dark just prior to Trump’s inauguration. It may have only been for several hours, but it […]
AI Disclosures and Transparency
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Using AI to create content for your law firm’s marketing? Here’s why transparency matters. A firm recently asked us: “Should we disclose when our website or content is AI-generated?” Our answer? Absolutely. With recent FCC TCPA rulings attempting […]
What is the Only Constant in Legal Marketing?
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The only certainty in legal marketing? Uncertainty. The digital marketing landscape is shifting faster than ever. Platforms, tools, and strategies that worked six months ago might be obsolete tomorrow. That app generating 35% of your firm’s business? It […]
DeepSeek Vs OpenAI: Competition is Quick to Evolve
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Even giants can fall — is your legal marketing strategy future-proof? OpenAI has raised nearly $18 billion to develop ChatGPT. Just weeks ago, CEO Sam Altman confidently claimed that startups with less than $10 million had zero chance […]
Stop Changing Your Ad Budget
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want better ad performance? Stop changing your budget. No matter where you’re advertising — Google Ads, Meta, TikTok, even TV — success comes from consistency. Any meaningful results require at least 90 days of stable spending. If you […]
Instagram Grid Layout Update
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Instagram Update Alert! Instagram just changed its layout — meaning it’s time to give your profile a refresh. The update impacts how your profile appears to others, switching from the traditional square grid to a 4:5 aspect ratio. […]
3 Steps to Transform your Firm for Hispanics
As your law firm expands its reach into Hispanic communities, it’s crucial to ensure you are equipped to handle an increase in Spanish-speaking clients. Simply attracting more clients isn’t enough—firms must be prepared to serve them effectively. Here are three key steps to ensure your firm is ready. 1) Have a Bilingual Intake Team […]
Avoid These 3 Common Mistakes on Social Media
Social media is a powerful tool for attorneys looking to connect with potential clients and establish a strong online presence. However, common mistakes can diminish marketing efforts and even lead to ethical concerns. Here’s how to avoid them. Misusing Hashtags: Hashtags help expand your reach, but using irrelevant or overly broad ones can dilute […]
Best Way to Track and Get Analytics for Phone Calls and Web Forms
Tracking and analytics for phone calls and web forms are essential for optimizing your marketing efforts and increasing ROI. Without proper tracking, you could be pouring money into ads without truly understanding which efforts drive conversions. The best platforms for this? We recommend CallRail, Call Tracking Metrics, and Ringba. These services are relatively affordable, often […]
Law Firms Should Expand Their Digital Reach Onto Reddit
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Reddit presents a unique and often overlooked opportunity for law firms looking to expand their digital marketing reach since many of its users aren’t active on other social media such as Facebook or TikTok. Reddit enjoys a highly […]
Avoid Website Pop-Ups
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “No-one likes website pop-ups at the best of times, but when viewing a site on the small screen of a mobile device, they can be particularly intrusive. If you’re trying to optimize your website to be mobile-friendly, consider […]
How to Use Video as a Tool For Hiring Virtual Staff
Hiring virtual staff can be an efficient way to scale your business, but the process can also be time-consuming. Platforms like Upwork, LinkedIn, and Indeed make it easy to find a large pool of candidates, but filtering out the best ones before committing to an interview can be a challenge. Time is valuable, and you […]