“Attorneys, if you’re marketing to Hispanic audiences, the language you choose can make or break your results.
And no, this just means you should be running ads in Spanish. The right language depends on the specific audience you’re targeting.
Here’s what we’ve found:
First-generation U.S. Hispanics typically prefer Spanish-language content.
Second- and third-generation Hispanics engage well with Spanish, English, or even a mix of both (Spanglish).
Are you speaking to your audience in the way that resonates most? If you’re targeting markets with a strong latter-generation Hispanic presence, Spanglish ads might work. As always when it comes to digital marketing, test before you commit serious budget.
More importantly, remember that language isn’t just about translation — it’s about connection. The words you choose signal cultural understanding and authenticity, which builds trust and engagement. The firms that get this right don’t just translate, they communicate.”
– Hugo E. Gomez, Founder (Abogados NOW)