A Top Tip for Paid Ads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Looking to get the most out of your paid ads? Start by setting a clear budget and regularly reviewing your cost and ROI to make sure you’re spending most efficiently. Keep an eye out for opportunities to tweak […]
Why Training, Seminars, and Workshops are Needed.
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Foster a culture of continuous learning by encouraging professional development through regular training, seminars, and workshops. A study by SHRM has found that 55% of workers say they need more opportunities to develop and improve their skills. Offer […]
Don’t Be Like Nike: Bad Translations Send the Wrong Message
In 1989, Nike— infamously— tried to promote hiking boots by featuring Kenya’s Samburu tribe in a TV ad (here’s a poster from the campaign). Sounds cool, right? Except there was one glaring problem: the translation. They wanted to highlight the tribe, which are known to travel long distances barefoot, by making them say their iconic slogan […]
Create a Meaningful and Long-Term Hispanic Marketing Strategy
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Are you advertising to the Hispanic market? Don’t limit your engagement with the Hispanic community by only interacting through moments like Hispanic Heritage Month. TikTok’s study, “How Bilingual Ads Drive Results for Brands on TikTok”, shows that 66% […]
Your Website Speed Matters
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Track page load times and website speed metrics to ensure your site delivers a smooth user experience. Slow-loading pages can deter potential clients, so optimizing speed is essential. Over 10 years ago, Amazon discovered that just 100 milliseconds […]
The Reality of Handling More Leads
Investing in ads can significantly boost your leads, but the reality is that with more leads come more responsibilities. If your team isn’t prepared to handle the increased volume, it can quickly lead to overwhelm and inefficiencies. When your ads are effective, you’ll see an uptick in calls, emails, and form submissions. While this is […]
Why Abogados Now Uses the Term “Hispanic”
At Abogados Now, we’re intentional about the language we use to describe the Spanish-speaking community. While there are many terms available—including Latino/a, Latinx, and Latinidad—we’ve chosen to consistently use “Hispanic” for now. This decision stems from both practicality and the importance of clarity in communication. Isaac Mizrahi, an industry leader in multicultural marketing and an […]
Structure Your Law Firm Website Homepage Like The Best Performing Websites
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s how we recommend you order your homepage from top to bottom. At the top of the homepage you should have what we call the “Hero” section which are a few lines that condense what you do and […]
Why Broad Personal Injury Campaigns are Recommended
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Personal Injury attorneys targeting only auto accident cases require a six-figure budget. For most attorneys, running a broad Personal Injury campaign is more practical. This approach still attracts auto accident clients while also capturing slip and fall cases. […]
Be Aware of the Evolving Sales Funnel
The days of a straightforward email-to-consultation-to-sale conversion funnel are long gone. Today, successful firms rely on a multi-touchpoint sales funnel, where every platform you operate plays a critical role in converting leads. Social media, webinars, newsletters, ads—all these elements now work together to guide potential clients through the decision-making process. Leads no longer move linearly. […]
Partner with Hispanic Content Creators to Engage with Hispanics on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A recent study by TikTok, dove into how Bilingual Ads drive results for brands on social media uncovered powerful legal marketing insights. The research revealed that 63% of Hispanics prefer ads featuring influencers who authentically represent their culture. […]
Learn From This Beer Company’s Mistakes: Why Lazy Translations Can Cost You Clients
California beer company, 805’s Mexican lager, “Cerveza,” has a lot of potential in resonating with Hispanic audiences. However, the brand missed a key opportunity with their poor translation of the phrase “One more beer,” rendered as “Una mas cerveza.” This is actually reflected on their homepage and even more on the bottle caps themselves. While […]