Why Abogados Now Uses the Term “Hispanic”
At Abogados Now, we’re intentional about the language we use to describe the Spanish-speaking community. While there are many terms available—including Latino/a, Latinx, and Latinidad—we’ve chosen to consistently use “Hispanic” for now. This decision stems from both practicality and the importance of clarity in communication. Isaac Mizrahi, an industry leader in multicultural marketing and an […]
Structure Your Law Firm Website Homepage Like The Best Performing Websites
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s how we recommend you order your homepage from top to bottom. At the top of the homepage you should have what we call the “Hero” section which are a few lines that condense what you do and […]
Why Broad Personal Injury Campaigns are Recommended
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Personal Injury attorneys targeting only auto accident cases require a six-figure budget. For most attorneys, running a broad Personal Injury campaign is more practical. This approach still attracts auto accident clients while also capturing slip and fall cases. […]
Be Aware of the Evolving Sales Funnel
The days of a straightforward email-to-consultation-to-sale conversion funnel are long gone. Today, successful firms rely on a multi-touchpoint sales funnel, where every platform you operate plays a critical role in converting leads. Social media, webinars, newsletters, ads—all these elements now work together to guide potential clients through the decision-making process. Leads no longer move linearly. […]
Partner with Hispanic Content Creators to Engage with Hispanics on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “A recent study by TikTok, dove into how Bilingual Ads drive results for brands on social media uncovered powerful legal marketing insights. The research revealed that 63% of Hispanics prefer ads featuring influencers who authentically represent their culture. […]
Learn From This Beer Company’s Mistakes: Why Lazy Translations Can Cost You Clients
California beer company, 805’s Mexican lager, “Cerveza,” has a lot of potential in resonating with Hispanic audiences. However, the brand missed a key opportunity with their poor translation of the phrase “One more beer,” rendered as “Una mas cerveza.” This is actually reflected on their homepage and even more on the bottle caps themselves. While […]
Here’s Why Your Ads Aren’t Immediately Converting You More Leads
Advertising can be a powerful tool to grow your law firm, but it’s only effective when paired with the right foundation. Whether you’re investing $5,000 or $5 million, every dollar should count—and that means making sure certain elements are in place before you even think about running ads on platforms like Google, Facebook, or Instagram. […]
Video is the Key to Your Marketing Success
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The reality is that if you want to have any social media strategy, whether it’s fairly simple or highly sophisticated, investing your time in images shouldn’t be a priority. Your focus should be all on video. You have […]
An AI Video Avatar Can Create Tons of Spanish Content For You
AI video creation has emerged as a popular tool for generating content, but it’s not without its challenges. For attorneys, especially those targeting Spanish-speaking audiences, AI video avatars offers a way to produce valuable content without needing to be fluent in Spanish. However, relying solely on AI for video content can come across as incredibly […]
Sending out Newsletter in this Timeframe is a Game Changer
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “For optimal email performance, aim to send emails between 9 a.m. and 12 p.m. during the business week. This is according to a 2024 NP Digital article. They also noted that Tuesday through Thursday, are peak days to […]
Measuring Social Media Success Without Ads
Attorneys often wonder how to gauge the effectiveness of their social media efforts when they’re not running paid ads. While ad campaigns make it easier to track direct actions tied to your investment, there are still reliable ways to measure impact without ads. One of the most effective methods? Monitor your web traffic. If your […]
Carousel Images are NOT the Key to Social Media Success
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “An attorney recently called us asking if we could help him create 50 to 60 carousel images per month for his social media feed. He wasn’t part of our program but wanted to know if we could handle […]