Here’s Why Your Ads Aren’t Immediately Converting You More Leads
Advertising can be a powerful tool to grow your law firm, but it’s only effective when paired with the right foundation. Whether you’re investing $5,000 or $5 million, every dollar should count—and that means making sure certain elements are in place before you even think about running ads on platforms like Google, Facebook, or Instagram. […]
Video is the Key to Your Marketing Success
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The reality is that if you want to have any social media strategy, whether it’s fairly simple or highly sophisticated, investing your time in images shouldn’t be a priority. Your focus should be all on video. You have […]
An AI Video Avatar Can Create Tons of Spanish Content For You
AI video creation has emerged as a popular tool for generating content, but it’s not without its challenges. For attorneys, especially those targeting Spanish-speaking audiences, AI video avatars offers a way to produce valuable content without needing to be fluent in Spanish. However, relying solely on AI for video content can come across as incredibly […]
Sending out Newsletter in this Timeframe is a Game Changer
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “For optimal email performance, aim to send emails between 9 a.m. and 12 p.m. during the business week. This is according to a 2024 NP Digital article. They also noted that Tuesday through Thursday, are peak days to […]
Measuring Social Media Success Without Ads
Attorneys often wonder how to gauge the effectiveness of their social media efforts when they’re not running paid ads. While ad campaigns make it easier to track direct actions tied to your investment, there are still reliable ways to measure impact without ads. One of the most effective methods? Monitor your web traffic. If your […]
Carousel Images are NOT the Key to Social Media Success
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “An attorney recently called us asking if we could help him create 50 to 60 carousel images per month for his social media feed. He wasn’t part of our program but wanted to know if we could handle […]
Record Language Preference in your Files and CRM for Bilingual Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Recording language preference in your files and CRM is vital for bilingual clients. If potential clients have spoken to your firm in Spanish on their first call but receive a follow-up call from an English-speaking receptionist, they may […]
Consider Removing Chat Features From Your Websites.
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys should consider removing chat features from their websites. Psychologist Barry Schwartz’s study The Paradox of Choice highlights how offering too many options can lead to decision paralysis and lower satisfaction. Take a look at your website. Do […]
Here’s Why Toyota is an Active Sponsor of the Biggest North American Soccer Tournament
Toyota has been an active sponsor and partner to one of the biggest cross-national soccer tournaments in North America since 2017. This tournament features 41 participating countries including the likes of Canada, Mexico, U.S.A., Jamaica, and more. Toyota’s decision to sponsor the CONCACAF Gold Cup was more than just aligning with a major soccer tournament—it […]
Why Your Law Firm Needs Bilingual Virtual Assistance
For law firms in areas with significant Spanish-speaking populations, having bilingual staff is a great first step toward welcoming more Hispanic clients. But what happens when your existing bilingual employees are stretched thin or you don’t have any Spanish speakers on staff at all? That’s where bilingual virtual assistance comes in, offering cost-effective solutions to […]
Preparing for a Potential TikTok Ban
With TikTok’s future in question as we approach January 19, it’s time to start preparing for the possibility of a ban. While incoming President Trump has expressed his intent to “save TikTok,” the outcome remains uncertain. For law firms and attorneys who rely or are heavily active on the platform, being proactive is crucial. Here […]
Always Record and Upload in 9:16 Aspect Ratio on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Remember people telling you that taking video with your phone pointing upward is a rookie mistake? Forget that. Today’s social media videos are made for vertical filming. Meta suggests a 9:16 vertical aspect ratio. This is not to […]