Record Language Preference in your Files and CRM for Bilingual Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Recording language preference in your files and CRM is vital for bilingual clients. If potential clients have spoken to your firm in Spanish on their first call but receive a follow-up call from an English-speaking receptionist, they may […]
Consider Removing Chat Features From Your Websites.
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys should consider removing chat features from their websites. Psychologist Barry Schwartz’s study The Paradox of Choice highlights how offering too many options can lead to decision paralysis and lower satisfaction. Take a look at your website. Do […]
Here’s Why Toyota is an Active Sponsor of the Biggest North American Soccer Tournament
Toyota has been an active sponsor and partner to one of the biggest cross-national soccer tournaments in North America since 2017. This tournament features 41 participating countries including the likes of Canada, Mexico, U.S.A., Jamaica, and more. Toyota’s decision to sponsor the CONCACAF Gold Cup was more than just aligning with a major soccer tournament—it […]
Why Your Law Firm Needs Bilingual Virtual Assistance
For law firms in areas with significant Spanish-speaking populations, having bilingual staff is a great first step toward welcoming more Hispanic clients. But what happens when your existing bilingual employees are stretched thin or you don’t have any Spanish speakers on staff at all? That’s where bilingual virtual assistance comes in, offering cost-effective solutions to […]
Preparing for a Potential TikTok Ban
With TikTok’s future in question as we approach January 19, it’s time to start preparing for the possibility of a ban. While incoming President Trump has expressed his intent to “save TikTok,” the outcome remains uncertain. For law firms and attorneys who rely or are heavily active on the platform, being proactive is crucial. Here […]
Always Record and Upload in 9:16 Aspect Ratio on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Remember people telling you that taking video with your phone pointing upward is a rookie mistake? Forget that. Today’s social media videos are made for vertical filming. Meta suggests a 9:16 vertical aspect ratio. This is not to […]
How Google’s AI Search is Changing Attorney Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Google search is evolving, and attorneys are noticing the difference. In the past, a consumer searching for an auto accident attorney might see a mix of local service ads, Google reviews, map listings, sponsored ads, and organic results. […]
FCC Regulations on Lead Generation Are Here
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Warning to all attorneys and law firms. New FCC regulations on lead generation take effect January 2025. Ensure your lead provider complies with one-to-one consent rules. This means your firm’s name must be listed on ads and disclosures. […]
Low Spanish Fluency Is Not an Excuse to Avoid the Spanish-Speaking Market
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Many attorneys exploring Spanish marketing feel unqualified because they don’t speak Spanish. This couldn’t be further from the truth. The majority of attorneys we work with only speak English, yet they successfully tap into the Spanish-speaking market. The […]
Why the Hispanic Market is Key to Your Firm’s Future Growth
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The average age of a Hispanic person in the United States is 31 years old, compared to the national average of 39. That’s a 25% reduction, a significant reduction compared to the national average. Why does this matter? […]
Tailoring Ads for Hispanic Audiences: Lessons from Nissan
Many firms fall into the trap of believing a Spanish-language ad simply requires reusing English footage with a good voiceover translation. While this approach can work if the translation is accurate and culturally attuned, it often misses the mark. For example, the cast and storyline in the original English ad may fail to resonate with […]
Level Up Your Instagram Lives with Streaming Software
Instagram Live has always been a valuable tool for attorneys to connect with potential clients and showcase expertise through a very accesible social media platform. However, if you’re ready to take your Instagram live streams to the next level, Instagram Live Producer can help you create professional-quality broadcasts with ease. Instagram Live Producer is available […]