Why Owning Your Marketing Beats Buying Third-Party Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask why we don’t simply sell leads. It’s one of the most common questions we receive at our firm. The answer is straightforward: Abogados Now is not a third-party lead generator, and we don’t believe that’s […]
New Regulations on Attorney Leads Starts January 27, 2025
Starting next month, on January 27, 2025, attorney lead generation will face stricter regulations under the FCC’s “one-to-one consensual rule.” If you’re buying leads, these changes could significantly impact how your firm operates. Here’s what the new rules mean: Transparency is Key: Lead providers must now clearly disclose that your firm is the end user. […]
Immigration Leads are the Easiest to Acquire, But Hardest To Convert
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Immigration leads are the easiest to acquire by volume, but they are the most difficult to convert. What we find is that out of all the practice areas that we work in, personal injury, workers’ comp, immigration, criminal […]
How to Get Your Website to Connect to Spanish Speakers
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Keep this in mind when you’re building a Spanish website for your firm. A great number of law firms make the mistake of merely translating their English-language sites into Spanish. Doing so prevents your site from resonating with […]
Turn Viewers Into Clients Through Clear Video Call-To-Actions
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Create include clear calls to action (CTAs) in every video. Direct viewers on the next steps to take, such as booking a consultation or contacting your firm or things to avoid when facing a legal issue. Make it […]
Why Literal Translations Fall Flat in Hispanic Marketing
When crafting campaigns, one of the most common missteps is relying on literal translations to bridge the language gap. As major magazine company, Inc. puts it, “direct translations don’t always cut it” (2024). As we often tell our attorneys, a direct translation of your message rarely works—it needs cultural nuance to truly resonate. This principle […]
Outsource with VAs and Agencies To Simplify Legal Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Streamline your marketing by outsourcing tasks like SEO or content creation. Start by hiring a virtual assistant (VA) through platforms like Upwork or Fiverr for basic tasks, or consider recruiting services like Belay for more specialized needs. If […]
Why Video Marketing is the Key to Retaining Attention and Driving Growth
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Did you know that 82% of all internet traffic is video? With attention spans getting shorter, video is the most powerful tool in your marketing arsenal. Viewers retain 95% of a message when they watch it in a […]
Video Recap: ’24 Abogados Now in Numbers
How Bilingual Emails Drive Engagement Faster Than Cold Calls
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “It takes an average of 8 cold call attempts to reach a prospect, but bilingual emails with strong calls-to-action (CTAs) can accelerate engagement. Use emails as long-form content that aims to educate, provide information, or drive users to […]
Diversity Sells: What McDonald’s Ad Gets Right
McDonald’s recently launched a clever ad campaign promoting its new Dulce de Leche Frappé, and it’s resonating with Hispanic audiences in a big way. The campaign’s success highlights key takeaways that attorneys can apply to their own practice, particularly when engaging with diverse communities. The casting for this campaign was spot on, bringing together actors […]
Changes to the Florida State Bar Rules Take Time
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez, Founder (Abogados NOW): “If Florida were to address the changing landscape of scaled advertising, what could that look like? Given how competitive the legal market is, gaining incremental market share requires a competitive edge. This […]