How Google’s AI Search is Changing Attorney Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Google search is evolving, and attorneys are noticing the difference. In the past, a consumer searching for an auto accident attorney might see a mix of local service ads, Google reviews, map listings, sponsored ads, and organic results. […]
FCC Regulations on Lead Generation Are Here
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Warning to all attorneys and law firms. New FCC regulations on lead generation take effect January 2025. Ensure your lead provider complies with one-to-one consent rules. This means your firm’s name must be listed on ads and disclosures. […]
Low Spanish Fluency Is Not an Excuse to Avoid the Spanish-Speaking Market
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Many attorneys exploring Spanish marketing feel unqualified because they don’t speak Spanish. This couldn’t be further from the truth. The majority of attorneys we work with only speak English, yet they successfully tap into the Spanish-speaking market. The […]
Why the Hispanic Market is Key to Your Firm’s Future Growth
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “The average age of a Hispanic person in the United States is 31 years old, compared to the national average of 39. That’s a 25% reduction, a significant reduction compared to the national average. Why does this matter? […]
Tailoring Ads for Hispanic Audiences: Lessons from Nissan
Many firms fall into the trap of believing a Spanish-language ad simply requires reusing English footage with a good voiceover translation. While this approach can work if the translation is accurate and culturally attuned, it often misses the mark. For example, the cast and storyline in the original English ad may fail to resonate with […]
Level Up Your Instagram Lives with Streaming Software
Instagram Live has always been a valuable tool for attorneys to connect with potential clients and showcase expertise through a very accesible social media platform. However, if you’re ready to take your Instagram live streams to the next level, Instagram Live Producer can help you create professional-quality broadcasts with ease. Instagram Live Producer is available […]
Why Owning Your Marketing Beats Buying Third-Party Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask why we don’t simply sell leads. It’s one of the most common questions we receive at our firm. The answer is straightforward: Abogados Now is not a third-party lead generator, and we don’t believe that’s […]
New Regulations on Attorney Leads Starts January 27, 2025
Starting next month, on January 27, 2025, attorney lead generation will face stricter regulations under the FCC’s “one-to-one consensual rule.” If you’re buying leads, these changes could significantly impact how your firm operates. Here’s what the new rules mean: Transparency is Key: Lead providers must now clearly disclose that your firm is the end user. […]
Immigration Leads are the Easiest to Acquire, But Hardest To Convert
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Immigration leads are the easiest to acquire by volume, but they are the most difficult to convert. What we find is that out of all the practice areas that we work in, personal injury, workers’ comp, immigration, criminal […]
How to Get Your Website to Connect to Spanish Speakers
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Keep this in mind when you’re building a Spanish website for your firm. A great number of law firms make the mistake of merely translating their English-language sites into Spanish. Doing so prevents your site from resonating with […]
Turn Viewers Into Clients Through Clear Video Call-To-Actions
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Create include clear calls to action (CTAs) in every video. Direct viewers on the next steps to take, such as booking a consultation or contacting your firm or things to avoid when facing a legal issue. Make it […]
Why Literal Translations Fall Flat in Hispanic Marketing
When crafting campaigns, one of the most common missteps is relying on literal translations to bridge the language gap. As major magazine company, Inc. puts it, “direct translations don’t always cut it” (2024). As we often tell our attorneys, a direct translation of your message rarely works—it needs cultural nuance to truly resonate. This principle […]