Outsource with VAs and Agencies To Simplify Legal Marketing
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Streamline your marketing by outsourcing tasks like SEO or content creation. Start by hiring a virtual assistant (VA) through platforms like Upwork or Fiverr for basic tasks, or consider recruiting services like Belay for more specialized needs. If […]
Why Video Marketing is the Key to Retaining Attention and Driving Growth
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Did you know that 82% of all internet traffic is video? With attention spans getting shorter, video is the most powerful tool in your marketing arsenal. Viewers retain 95% of a message when they watch it in a […]
Video Recap: ’24 Abogados Now in Numbers
How Bilingual Emails Drive Engagement Faster Than Cold Calls
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “It takes an average of 8 cold call attempts to reach a prospect, but bilingual emails with strong calls-to-action (CTAs) can accelerate engagement. Use emails as long-form content that aims to educate, provide information, or drive users to […]
Diversity Sells: What McDonald’s Ad Gets Right
McDonald’s recently launched a clever ad campaign promoting its new Dulce de Leche Frappé, and it’s resonating with Hispanic audiences in a big way. The campaign’s success highlights key takeaways that attorneys can apply to their own practice, particularly when engaging with diverse communities. The casting for this campaign was spot on, bringing together actors […]
Changes to the Florida State Bar Rules Take Time
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez, Founder (Abogados NOW): “If Florida were to address the changing landscape of scaled advertising, what could that look like? Given how competitive the legal market is, gaining incremental market share requires a competitive edge. This […]
Remove Website Chat To Boost High-Quality Client Leads
Attorneys looking to optimize their websites and attract more qualified leads should consider removing the chat feature. This strategy is grounded in the concept of the Paradox of Choice, introduced by psychologist Barry Schwartz, which shows that offering too many options can overwhelm visitors, leading to decision paralysis and lower satisfaction. Take a moment to […]
Florida State Bar Representative Explains Ad Rules For Florida Attorneys
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez, Founder (Abogados NOW): “There are clearly exemptions to each rule, right? At the highest level, if someone is running a campaign—whether it’s a Facebook ad or a multi-channel effort with TV, radio, and out-of-home ads—what’s […]
Revolutionizing Legal Workflows: Meet Consilio’s Native AI Review
Consilio’s latest innovation, Native AI Review, is a cloud-based application designed to enhance the efficiency, security, and precision of AI-driven document review and privilege log creation. Announced on December 3, 2024, this product represents a significant advancement in legal technology by combining the power of large language models (LLMs) with the control and security of […]
ChatGPT Can Be Trained Through Praise and Guidance
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “If you leverage ChatGPT for ideation and content building, you should be praising ChatGPT any time it provides good prompts or solutions. It may sound odd since it’s an inanimate object, but it helps. Providing positive feedback trains […]
Florida Is Strict On Using Testimonials. Follow These Rules.
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Jonathan Grabb, Ethics Counsel (Florida State Bar): “In Florida, testimonials have very specific requirements. First, you cannot use an actor to give a testimonial in place of the actual person. You must have the person’s informed consent to […]
Reach Hispanic Clients With Live-Translated Webinars
Attorneys looking to connect with bilingual audiences, including Spanish-speaking communities, should consider hosting live webinars and Q&A sessions with a live translator. This strategy not only makes legal expertise more accessible but also builds trust and engagement by showing genuine dedication to inclusivity. New Frontier Immigration Law recently executed this approach brilliantly with a Live […]