Buying Leads in Florida Requires Special Compliance
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Jonathan Grabb, Ethics Counsel (Florida State Bar): ” The term ‘buying leads’ can mean different things depending on the context. For example, if you’re purchasing a database of names from public records—say, individuals denied social security benefits—that’s one […]
Non-English Google Ads Must Be Translated in English and Reviewed in Florida
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez Founder (Abogados Now): “What considerations do attorneys need to make if they want to advertise in Spanish or other languages? How do the rules change, and what should they consider regarding representation? For example, should […]
Sales Pitches Don’t Work On Social Media
Consumers are smarter than ever—they know when they’re being sold to. On social media, hard-selling tactics rarely work. If your content feels like a sales pitch, it’s unlikely to connect with your audience or gain traction. What resonates? Authenticity and trust. Instead of pushing products or services, focus on building relationships. Share who you are: […]
GeoTargeting Ads Yields Better Local Leads
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Here’s a simple legal marketing tip of the day that can help you when you’re running local ads. Boost the effectiveness of your Facebook ads by geotargeting a 40-mile radius around your office. This focuses your budget on […]
Why Florida Attorneys Must File Each Google Ad Variation
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez Founder (Abogados Now): “How do you respond to attorneys who wonder if they need to submit thousands of ad iterations for approval in advance?” Jonathan Grabb, Ethics Counsel (Florida State Bar): “It’s a common concern. […]
Measuring Marketing Success: Why Basic Metrics Aren’t Enough
Most agencies gauge marketing success by tracking metrics like total spend, leads generated, and clients acquired. While this provides basic numbers like cost per lead (CPL) and cost per acquisition (CPA), it’s often too simplistic in today’s competitive digital landscape. To truly understand your marketing ROI, you need to dig deeper. Start by analyzing the […]
Why Quick Responses to Social Media Messages Boost Client Conversions
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Putting off responding to social media comments and messages can hurt your firm. LeadSimple research shows that replying within five minutes makes you 21 times more likely to convert a lead than if you wait just 30 minutes. […]
If You Only Have One Google Business Profile You’re Limiting Your Firm’s Visibility
Many law firms limit their visibility by using only one Google Business Profile. This approach leaves opportunities on the table. Savvy law firms take a different route. They create multiple profiles to expand their local presence and gain a competitive edge. Here’s how it works: establish separate, optimized profiles for each practice area and office […]
Florida Attorneys Need To Submit Their Ads For Review
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez (Founder, Abogados Now): “I often speak with Florida attorneys in areas like workers’ compensation, personal injury, employment, and immigration law, and a common concern is how to submit their ads for approval. At a high […]
Your Firm Can’t Grow Without A CRM
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys without a CRM are simply not equipped for long-term success. The reality is, when you’re investing in marketing, the data you capture will eventually outgrow your ability to manage it if you’re relying on manual systems instead […]
Why Authenticity Beats Sales Tactics on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Consumers today value trust over direct sales tactics. Consumers want something they can trust—they don’t want to be sold to. On social media, if your content focuses on selling, it won’t go far. Instead, focus on building a […]
Radio Ads Are Still Successful For Hispanic Audiences
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask, ‘Hugo, should we do radio, TV, or print?’ It’s a common question since we focus so much on digital platforms like video, websites, and social media. Generally, I’m not a fan of television or print—those […]