Why Quick Responses to Social Media Messages Boost Client Conversions
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Putting off responding to social media comments and messages can hurt your firm. LeadSimple research shows that replying within five minutes makes you 21 times more likely to convert a lead than if you wait just 30 minutes. […]
If You Only Have One Google Business Profile You’re Limiting Your Firm’s Visibility
Many law firms limit their visibility by using only one Google Business Profile. This approach leaves opportunities on the table. Savvy law firms take a different route. They create multiple profiles to expand their local presence and gain a competitive edge. Here’s how it works: establish separate, optimized profiles for each practice area and office […]
Florida Attorneys Need To Submit Their Ads For Review
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) Hugo E. Gomez (Founder, Abogados Now): “I often speak with Florida attorneys in areas like workers’ compensation, personal injury, employment, and immigration law, and a common concern is how to submit their ads for approval. At a high […]
Your Firm Can’t Grow Without A CRM
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys without a CRM are simply not equipped for long-term success. The reality is, when you’re investing in marketing, the data you capture will eventually outgrow your ability to manage it if you’re relying on manual systems instead […]
Why Authenticity Beats Sales Tactics on Social Media
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Consumers today value trust over direct sales tactics. Consumers want something they can trust—they don’t want to be sold to. On social media, if your content focuses on selling, it won’t go far. Instead, focus on building a […]
Radio Ads Are Still Successful For Hispanic Audiences
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys often ask, ‘Hugo, should we do radio, TV, or print?’ It’s a common question since we focus so much on digital platforms like video, websites, and social media. Generally, I’m not a fan of television or print—those […]
Get Featured by Local Reporters to Build Your Law Firm’s Credibility
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Want to be featured in the press? Building relationships with local newspapers and reporters. Local reporters are always looking for experts to quote on legal issues. Offer your expertise—whether it’s on trending legal news or general advice. Even […]
Car Company Volvo’s Latest Ad Sets a New Standard for Brand Messaging
Volvo recently aired a captivating new ad that features the brilliant cinematography of Hoyte Van Hoytema, known for his work on films like “Interstellar” and “Dunkirk.” This ad showcases not only stunning visuals but also highlights three key aspects that make it a standout. These are important considerations for any firm looking to create effective […]
Unlicensed Content Could Cost Your Law Firm Thousands
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “An attorney in our program recently received a demand letter from a copyright holder for using a photo without authorization. Naturally, we immediately investigated the issue and discovered that the attorney’s previous marketing agency had simply pulled an image from […]
Holiday Ad Spend: What Attorneys Should Expect
As the holiday season approaches, expect a surge in ad spend across major platforms. Retailers are about to flood ad spaces, especially on Facebook, which means competition and costs for ads will spike. In fact, in November and December 2022 alone, U.S. retail industry ad spend reached $1.8 and $1.9 billion respectively according to Statista […]
2024 Election Showcases Hispanic Market Diversity
View this post on Instagram A post shared by Abogados NOW | Hispanic Legal Marketing Experts (@abogadosnow) “Attorneys, this election is yet another reminder that the Hispanic population is not a monolith. According to The Washington Post and numerous polls, Trump won Hispanic men by a 12-point margin—an enormous shift compared to four or even […]
2024 Election Cycle Demonstrates Diverse Hispanic Values
This election has emphasized further that the Hispanic population is not a monolith. A lot of attorneys, as well as most of the U.S., surprisingly believe that Hispanics are disproportionately left-leaning. Across the U.S., Hispanic communities reflect values influenced by their unique local contexts, making them politically diverse. While many think of Hispanics as primarily […]